Our vision is to become Sedra one of the pioneering companies in Egypt in the real estate field by its highly achieved sales revenue and clients' satisfaction. Applying the recent marketing techniques with the constant training to sales team.
We provide the most professional, informative, loyal and dedicated service in the industry. The best interests of our clients will always come first and we will place the client's concerns ahead of our own in each and every transaction, as we are dedicated to the development of long term client relationship. Our team approach philosophy ensures our clients' needs are important to each and every member of our organization.
Our Core Values:
We believe trust is the most important ingredient in any relationship. To receive trust we have to be worthy of trust. This requires integrity which means "soundness of moral principle".
We must always do what is right, regardless of the cost to ourselves or how hard it may be. This is called the 'hard right'. We accept that trust must be earned - often over a long period of time, and that it can be lost in a few seconds. We have to trust ourselves and each other to do what is right so that we can earn and keep the trust of consumers. We will keep our promises and be known as people who 'walk their talk'. Our actions will always exceed our words.
Trust is the first of our values.
It is our responsibility to care about our clients and respect the trust they give us by choosing us as their agents. It is our responsibility to be worthy of this trust. It is our responsibility to be loyal to our clients.
We accept that we are responsible for our attitude, our knowledge and our skills and, therefore, our level of success. In our careers we accept that we are responsible for the culture in our offices. We accept all our responsibilities to our clients, our colleagues and our families.
We believe in being truthful with ourselves and with others.
We do not believe in misleading or deceptive conduct, no matter what the reason. We would rather lose business than use any method which relied on lies or deceit of any kind. We believe honesty is the only way to succeed in business - in the long term. We are here for the long term.
Being open and truthful in business is so rare that it creates a huge impression. We believe in making the right impression. We believe in the truth. We believe it is wrong to deny our
Mistakes or cover them up with half-truths or excuses. We admit our mistakes and face the consequences.
We believe half-truths are whole lies. We are not always perfect; sometimes we are not even excellent. But we must always be truthful and honest.
Our minimum standard is to win every client for life - to win more than a satisfied client, to win a loyal client.
We understand our system and the duty of our role. We care about our clients, our colleagues and our profession. We know how important it is to listen and to communicate.
We strive to see the obvious by sifting through many complexities. We help others do the same. We understand that when our clients understand us, when they know and see that we care about them, we will never be short of clients.
We understand that true business success comes from caring about others. We understand the importance of personal character in every aspect of life.